Language
The red in the title suggests that there is some sense of danger in the film as red symbolises blood or death this relates to how this could be a thriller film as that normally has blood or a death.The dark suit suggests how intense the film is, also the suit mirrors the actors role in the film as very dominant and serious also the gun reflects his dominance as well. The colour scheme is very dark blues and navy's these have been used to show how mysterious the film is as well as dreamlike, gives a very surreal look.
Insitution
The directors name is not on the poster, but it says 'from the director of the dark night' this is important because that film was very successful so this film has set high quality standards.The film won the best director and more visual awards. It includes the indefinite release date saying 'summer 2010'. However is says 'experience' instead of the basic watch or realised. This gives the audience a sense of involvement that they won't just simply watch the film.this creates more excitement.
Audience
This looks like this would Stacey people who like physiological thrillers or more action packed films this is may be because the main character is holdings gun in the poster. A teenage age range might apply due to the 12 certificate. The name of the famous actor is at the top of the poster draws attention of the viewer as hey will be more intrigued to see what their role is. The slogan 'your mind is he scene of the crime scene' uses the personal pronoun 'your' to direct the audience so they feel more involved in the film.
Representation
The main focus point of the poster is Leonardo dicaprio standing with his head slightly turned, this makes his character mysterious intriguing audiences. He is also holding a gun in his right hand. This gives a hint that there will be violence involved in the film which will excite fans of thriller/action genre.
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